1. Who We Are (Data Controller)

Loom Light Interactive is the data controller responsible for processing your personal data.

Contact: support@loomlightinteractive.com

2. Information We Collect

We collect only information necessary to operate and improve our Services.

Information You Provide

• Email address (support, account features, optional communications)
• Username or display name (for multiplayer or social features)
• Messages or feedback you send to us

Information Collected Automatically

• Device information (device type, OS, language)
• IP address and approximate location (country/region)
• Gameplay activity (progress, session length, interactions)
• Crash logs and performance diagnostics
• Advertising identifiers (IDFA on iOS, GAID on Android)

Information from Third Parties

• Analytics and advertising partners
• App stores and payment providers (purchase validation only)

We do not collect sensitive personal data or store payment card details.

3. How and Why We Use Your Information

We use your information to:

• Operate and maintain our games and Services
• Improve gameplay, performance, and stability
• Fix bugs, crashes, and technical issues
• Respond to support requests
• Secure our Services and prevent misuse or fraud
• Show ads and measure their effectiveness 

4. GDPR – Legal Basis for Processing (EU/UK Users)

If you are located in the European Union or United Kingdom, we process your personal data under the following lawful bases:

• Performance of a contract – to provide the game and related Services you request
• Legitimate interests – to improve, secure, and operate our Services
• Consent – for personalized advertising or optional communications, where required
• Legal obligations – to comply with applicable laws and regulations

We only process personal data where a lawful basis applies.

5. Advertising & Analytics

Some of our games include advertising and analytics services provided by third parties.

Advertising identifiers may be used to:

• Show relevant ads
• Limit ad frequency
• Measure ad performance

You can control ad personalization through your device settings:

• iOS: Limit Ad Tracking
• Android: Opt out of Ads Personalization

Limiting ad tracking does not remove ads, but they may be less relevant.

6. Cookies (Website Only)

Our website may use cookies to:

• Remember preferences (such as language)
• Understand website usage
• Improve user experience

You can manage cookies through your browser settings.

7. Sharing of Information

We may share limited information with:

• Service providers (hosting, analytics, crash reporting)
• Advertising partners (where legally permitted)
• Authorities if required by law
• Business partners during mergers or acquisitions

We do not sell personal data for money.

8. Data Retention

We retain personal data only as long as necessary to:

• Provide our Services
• Meet legal or operational requirements

Data is deleted or anonymized when no longer needed.

9. Data Security

We use reasonable technical and organizational measures to protect your data, including secure servers, encrypted connections, and limited access controls.

10. Children’s Privacy

Our Services are not intended for children under 13 (or under 16 where required by law). We do not knowingly collect personal data from children.

11. Your Rights (GDPR & Other Regions)

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability (where applicable)

To exercise your rights, contact support@loomlightinteractive.com
We may need to verify your identity before processing your request.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

13. Data Deletion

You have the right to request the deletion of your personal data at any time, subject to applicable legal requirements.

To request deletion of your personal data associated with our games or Services, please contact us at:

support@loomlightinteractive.com

When submitting a data deletion request, please include:

• The name of the game or service you used
• The email address or username associated with your account (if applicable)

We may request additional information to verify your identity before processing your request. Once verified, we will delete or anonymize your personal data unless we are required to retain certain information for legal, security, or fraud-prevention purposes.

Data deletion requests are generally processed within a reasonable time, in accordance with applicable data protection laws

14. Contact Us

If you have questions about this Privacy Policy:

support@loomlightinteractive.com